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This guide provides tools to help you explore careers related to this specialization. Use this information to start researching this field and the opportunities in it. This research can help you make a transition into positions related to this field. Start by gaining an overview of this program and learning about the field, jobs, and employment settings that are related.
The undergraduate Marketing specialization provides learners with fundamental business knowledge and emphasizes marketing research; sales, marketing, and channel management processes; brand identity and marketing communications; change management; and business ethics. Learners may choose to focus on the fundamentals of sales and marketing or broaden their study to include a stronger emphasis on marketing strategy, international marketing, customer behavior, services marketing, or public relations. Upon successful completion of this specialization, learners have gained the marketing expertise and the management, interpersonal, and professional thinking skills needed to increase organizational effectiveness.
This specialization was designed to help you gain the following skills related to this field:
Professional associations, social networks, and other industry-specific resources can provide a wealth of information about a specific field or industry, including best practices, career overviews, trends, and access to industry professionals. By reviewing website information, attending events, and connecting with people in the field, you can deepen your knowledge about the field.
In addition to exploring the field, take some time to research specific jobs and employment settings related to this program. Consider how these jobs and settings fit with your experience, skills, interests, and values. This is a sample list of job titles and employment settings related to this field. To learn more, review job postings and talk with people who have these roles or work in these settings. You can find these professionals through LinkedIn, family, friends, schools, employers, and community groups. Spend time researching your industry and prospective employers to decide whether this type of degree will help advance your career.
*These are examples intended to serve as a general guide. Some positions may prefer or even require previous experience, licensure, certifications, and/or other designations along with a degree. Because many factors determine what position an individual may attain, Capella cannot guarantee that a graduate will secure any specific job title, a promotion, salary increase, or other career outcome. We encourage you to research requirements for your job target and career goals.
This is a sample of jobs boards with positions related to this field. Use them in your research to identify additional job titles, common hiring requirements, and local employers.
There are a lot of factors that influence whether a career is a fit or not. These can include monetary compensation, benefits, work environment, organization culture, work/life balance, etc. As you consider your career, think about what is important to you in your employer, role, and setting. These resources can help you perform this additional exploration.
For a more detailed guide on career exploration, review Capella’s Career Exploration YouTube series that helps you identify what is important to you in your career and how that aligns with the world of work.