BS in Business, Marketing
School of Business, Technology, and Health Care Administration
The undergraduate Marketing specialization provides learners with fundamental business knowledge and emphasizes marketing research; sales, marketing, and channel management processes; brand identity and marketing communications; change management; and business ethics. Learners may choose to focus on the fundamentals of sales and marketing or broaden their study to include a stronger emphasis on marketing strategy, international marketing, customer behavior, services marketing, or public relations. Upon successful completion of this specialization, learners have gained the marketing expertise and the management, interpersonal, and professional thinking skills needed to increase organizational effectiveness.
General Education Requirements
Choose 45 quarter credits with a minimum of 4 quarter credits from each category; see General Education Courses.
Required course:
MAT2001 |
Statistical Reasoning
This course introduces fundamental concepts of elementary statistics, including descriptive statistics, methods of counting, probability distributions, approximations, estimation, and hypothesis testing. Learners use these concepts to apply and interpret statistical results. | 6 quarter credits |
---|
Additional Program Requirements†
ACS1003 |
Building Skills for Academic Success
Learners in this course begin to build and strengthen the knowledge, skills, and abilities needed to succeed in a bachelor of science degree program and the workplace. Learners develop and demonstrate business thinking and, in particular, evaluate case studies to acquire and broaden their knowledge of the creation of an organization. In addition, learners expand organizational, information literacy, critical-thinking, and problem-solving skills and apply an understanding of ethics, team behaviors, and effective business writing. BS in Business learners who are determined to need additional support developing academic and professional writing and reading skills based on academic assessment must take ACS1003 during their first quarter. Cannot be fulfilled by transfer or credit for prior learning. | 6 quarter credits |
---|
Core courses
At least 42 quarter credits
BUS3003 |
Developing a Business Perspective ‡
In this course, learners build and strengthen the knowledge, skills, and abilities needed to succeed in their program and the workplace. Learners engage in interactive activities that help them develop and demonstrate a business perspective and expand their organizational, research, critical-thinking, and problem-solving skills. Other topics include ethics, team relationships, project creation, and writing effectively for business. For BS in Business learners only. Learners may only earn credit for BUS3003 or BUS3006 or BUS3007. Prerequisite(s): ACS1003. Cannot be fulfilled by transfer or credit for prior learning. | 6 quarter credits |
---|---|---|
-or- | ||
BUS3007 |
Developing a Business Perspective §
In this course, learners build and strengthen the knowledge, skills, and abilities needed to succeed in their program and the workplace. Learners engage in interactive activities that help them develop and demonstrate a business perspective and expand their organizational, research, critical-thinking, and problem-solving skills. Other topics include ethics, team relationships, project creation, and writing effectively for business. For BS in Business learners only. Learners may only earn credit for BUS3003 or BUS3006 or BUS3007. Must be taken during the learner’s first quarter. Cannot be fulfilled by transfer or credit for prior learning. | 6 quarter credits |
BUS3011 |
Fundamentals of Management
In this course, learners examine the fundamental principles of
management and the characteristics that make an effective manager.
Learners then apply these principles in management decision-making
roles of planner, organizer, controller, and communicator.
Learners who have received credit for BUS3010 may not take BUS3011.
| 3 quarter credits |
BUS3012 |
Fundamentals of Leadership
This course is an introduction to principles of leadership behavior
and their application in business and community settings. Learners
develop and demonstrate awareness of the characteristics, styles, and
practices necessary for effective leadership.
Learners who have received credit for BUS3010 may not take BUS3012.
| 3 quarter credits |
BUS3021 |
Fundamentals of Business Law
In this course, learners explore and articulate the influences on businesses of statutory, contract, tort, and legal entity law. Learners evaluate the historical underpinnings and origins of the United States court system's ability to adjudicate commercial disputes. Learners also develop and demonstrate their legal vocabulary, an understanding of core legal concepts, and basic legal research skills. | 3 quarter credits |
BUS3022 |
Fundamentals of Supply Chain Management
This course is an introduction to modern concepts and practices of efficient supply chain management. Learners build their knowledge of and demonstrate the relevance of supply chain design in support of organizational strategy and assess the effectiveness of supply chains to meet customer demands. Through the use of case studies, learners also analyze existing supply chain systems and recommend improvements. | 3 quarter credits |
BUS3030 |
Fundamentals of Marketing and Sales
Learners investigate the fundamentals of marketing and sales, including market research and planning, product differentiation and positioning, marketing communications, differences between consumer and business markets, and relational marketing and sales strategy. Learners demonstrate course competencies by preparing and presenting a marketing and sales plan and a corresponding marketing and sales strategy for a simple product offering. | 6 quarter credits |
BUS3040 |
Fundamentals of Human Resource Management
This course is a survey of the human resources management (HRM) field
and its function and role in the organization. Learners develop their
knowledge of fundamental HRM principles and demonstrate competencies
in areas such as compensation and benefits, legal requirements, and
training and development. | 6 quarter credits |
BUS3050 |
Fundamentals of Organizational Communication
This course helps learners understand and apply the fundamentals of organizational communication. Learners analyze the interrelationship of organizational communication, symbols, culture, performance, and effective communication practices in relationships internal and external to the enterprise. Learners also examine how effective organizational communication contributes to successful organizational performance and the ways elements of organizational communication interact and function in an enterprise. | 6 quarter credits |
BUS3061 |
Fundamentals of Accounting
This course is an introduction to the accounting function in modern
business organizations. Learners define accounting terminology and
explore its application to accounting principles. Learners also apply
accounting cycle strategies to business financial events and prepare
financial statements from accounting system data.
Learners who have received credit for BUS3060 may not take BUS3061.
| 3 quarter credits |
BUS3062 |
Fundamentals of Finance
In this course, learners gain and apply finance basics including the
time value of money concepts, stock and bond valuation techniques, and
capital budgeting processes. Learners also demonstrate ways the
relationship of domestic and global financial environments affect
financial markets.
Learners who have received credit for BUS3060 may not take BUS3062.
| 3 quarter credits |
Specialization courses
At least 48 quarter credits
BUS4022 * |
E-Marketing
Learners in this course examine the integrated and interrelated
factors involved in e-marketing, including sourcing and sales.
Throughout the course, learners gain an understanding of how to most
effectively use e-marketing and e-business approaches to manage
strategy, operations, supply chains, logistics, online customer
profiling, and the sales cycle. Building on this knowledge, learners
prepare a sourcing, marketing, and sales plan for an enterprise.
Prerequisite(s): BUS3030.
| 6 quarter credits |
---|---|---|
BUS4030 * |
Marketing Distribution Channel Management
In this course, learners develop and apply an understanding of how to
create, manage, and optimize marketing distribution channels as an
integrated process. Learners examine traditional and digital marketing
distribution channels to gain knowledge of their strategic and
operational functions within an organization. In addition, learners
evaluate the importance of an optimized distribution channel to the
success of a product or service, as well as prepare and present a
distribution channel management plan for a product or service
offering.
Prerequisite(s): BUS3030.
| 6 quarter credits |
BUS4033 * |
Brand Identity and Marketing Communications
Learners in this course explore multiple forms of marketing
communications media and messages, including word-of-mouth marketing
and the Internet. Learners consider the communication-saturated nature
of the marketplace and its practical significance in focusing brand
identity and selecting marketing communications.
Prerequisite(s): BUS3030.
| 6 quarter credits |
BUS4036 * |
Marketing Research
In this course, learners evaluate marketing research and examine the
tools and techniques used to conduct real-world marketing research
applicable to a variety of business situations. Learners analyze a
potential market, conduct marketing research using both primary and
secondary data, and interpret the results. Learners also explore ways
to apply marketing research results to managerial decision making and
identify prominent marketing research trends, such as the increased
use of the Internet and other forms of technology.
Prerequisite(s): BUS3030.
| 6 quarter credits |
BUS4801 |
Ethics and Enterprise
The focus of this course is on the economic, social, and
environmental effects of business decisions and policies. Learners
identify significant ethical issues affecting today’s multicultural
business environment and evaluate how businesses have responded to
them through policy development. Through case studies and examples of
current business practices, learners analyze successful and
unsuccessful strategies for establishing ethical standards and
corporate social responsibility. | 6 quarter credits |
BUS4802 |
Change Management
In this course, learners explore change management by examining the dynamics of change. Learners practice change management concepts through professionally relevant, hands-on activities. In addition, learners gain the knowledge and skills required to lead, facilitate, and support change management. Learners examine their own experiences to gain an understanding of the unfolding dynamics of planned and unplanned change in organizations from the multiple perspectives of various stakeholders. Learners analyze creative problem solving, team development, roles and responsibilities, knowledge and skills development, communication tools, and broad participation in the change process. | 6 quarter credits |
In addition, choose 12 quarter credits from the following courses:
BUS4024 * |
Customer Behavior
Learners in this course demonstrate their knowledge of ways customers
acquire, consume, and dispose of products and services. Learners
analyze the buyer behavior of individual consumers, businesses, and
governments and evaluate the influence demographics, popular culture,
and subcultures have on buyer behavior. Learners also assess the
managerial application of consumer behavior concepts, including
current issues associated with ethics, law, and regulation.
Prerequisite(s): BUS3030.
| 6 quarter credits |
---|---|---|
BUS4027 * |
Public Relations
In this course, learners analyze the similarities and differences
between public relations and marketing and differentiate between a
target audience and a target market. Learners examine the interactions
of public relations and its associated stakeholders, including current
and new customers; shareholders; the media; financial and industry
analysts; and other parts of the enterprise, such as senior management
and marketing, finance, and human resources departments. Learners also
examine the function of public relations in non-corporate
environments.
Prerequisite(s): BUS3030.
| 6 quarter credits |
BUS4035 * |
Global Marketing
Learners in this course develop an understanding of the ways in which
they can effectively approach marketing in different countries, in
order to contribute to an organization’s global success. Course topics
include marketing an existing product outside the domestic market,
developing a new product for specific country markets, and marketing
from a global managerial perspective. Learners also analyze the legal,
regulatory, political, and cultural issues associated with
international marketing.
Prerequisite(s): BUS3030.
| 6 quarter credits |
Elective courses
At least 39 quarter credits
Choose 39 quarter credits of additional undergraduate courses.║
Capstone course
At least 6 quarter credits
Taken during the learner’s final quarter:
BUS4993 |
Business Capstone Project
The capstone project is the culmination of the BS in Business degree
program. Learners demonstrate their technical and applied business
knowledge and competencies along with critical-thinking and
communication skills. Learners also formulate ideas for a new business
product or service, create a vision, and develop a strategic plan that
describes how to implement their concept.
For BS in Business learners only. Must be taken during the
learner’s final quarter. Cannot be fulfilled by transfer or credit
for prior learning.
| 6 quarter credits |
---|
Total
At least 180 quarter credits, including a minimum of 54 quarter credits from the 3000/4000 level
Honors Pathway
Learners enrolled in the honors pathway complete the following general education courses.
Honors courses
At least 15 quarter credits
PHI-H2005 |
Honors Seminar: Critical Thinking for the Professional World
This is the first course in the honors pathway. Learners apply critical thinking skills to develop a professionally relevant question in their discipline or program of study to investigate throughout the honors pathway. Learners gain the knowledge and skills necessary to ask questions and solve problems from multiple perspectives. Learners analyze their question from multiple perspectives and engage in enriching discussions with faculty and peers. For honors pathway learners only. Cannot be fulfilled by transfer. | 3 quarter credits |
---|---|---|
COM-H4005 * |
Communicating and Integrating Solutions in the Professional World
In this course, learners apply communication skills, information literacy, and first-hand research to complete a final professional presentation and share their findings with their instructor and peers. For honors pathway learners only. Prerequisite(s): SOC-H3005. Cannot be fulfilled by transfer. | 6 quarter credits |
SOC-H3005 * |
Honors Professional Seminar
Learners in this course take a sociological approach to professional growth in the workplace. This course provides learners with the opportunity to complete a professional project that addresses an organizational need or solves a problem. Learners explore questions and develop their project with faculty and peers through engaging discussions and assignments. Throughout the course, learners use a sociological perspective to further develop critical thinking and problem-solving skills to address interdisciplinary issues. For honors pathway learners only. Prerequisite(s): PHI-H2005. Cannot be fulfilled by transfer. | 6 quarter credits |
These courses are applied toward the general education
requirement and taken in addition to the remaining required courses.
Total
At least 180 quarter credits, including a minimum of 54 quarter credits from the 3000/4000 level
* Denotes courses that have prerequisite(s). Refer to the descriptions for further details.
Learners who do not complete all program requirements within quarter credit/program point minimums will be required to accrue such additional quarter credits/program points as are associated with any additional or repeat coursework necessary for successful completion of program requirements.
† Learners who are determined to need additional support developing academic and professional writing and reading skills based on academic assessment must take ACS1003 during their first quarter.
‡ Learners who have completed ACS1003 are required to take BUS3003.
§ Learners who are not required to take ACS1003 are placed in BUS3007.
║ Learners who have completed ACS1003 choose 33 quarter credits of additional undergraduate courses.
Eligible Concentrations
Multiple Specializations available (must be within the same degree program)